KFC’s CSR initiative Mitao Bhook hosted the closing ceremony of its partnership with Zindagi Trust, a social organization that supports the education of underprivileged children and transform government schools. The press conference was held at Khatoon-e- Pakistan Fatima Jinnah Girls School where the leadership team from both the organization participated and spoke to the media.
Back in March, Mitao Bhook partnered with Zindagi Trust to support education for the underprivileged
children by dedicating its iconic chicken bucket for this cause. Rs. 50 from the sale of each bucket went
towards the partnering organization and by the end of its 4 months long partnership KFC has been able
to raise Rs. 5 million for them.
Shahzad Roy, Founder and President of Zindagi Trust, addresses the media and paid his gratitude to KFC’s CSR platform, “It is decided that providing education to the masses will be a major challenge unless government schools in Pakistan are revamped. This is the reason why we have revamped two government schools, Khatun-e- Pakistan Government School and Fatima Jinnah Government School. There are more than 3500 girls studying at these two institutions. We are grateful to KFC Mitao Bhook for running a campaign for us and taking us to the consumer front. We are glad for their contribution and the solid partnership that we successfully close today.”
Raza Pirbhai, CEO KFC Pakistan added, “I would like to share with you the success of our CSR platform Mitao Bhook where we have partnered with multiple NGOs till date and contributed more than 60 million for the education of underprivileged. With everybody’s kind and enduring effort to raise donations for this cause, we have been able to make remarkable difference in the lives of many and rekindle hope, joy and aspirations in their lives. Our partnership with Zindagi Trust has been a great one and we hope to do a campaign for them sometime again in future. Kudos to all the customers for contributing in all small and big way for the much deserved children of our country!”
In a short interview session with Shehzad Roy, this is what he had to say:
Besides Zindagi Trust, Mitao Bhook has also collaborated with various other non-profit organizations to bring about a positive change in the lives of ordinary people, including SOS Children’s Village, TCS School, Deaf Reach School, Aman Foundation etc.