Wall chalking is a social sin that our city has been involved in at a massive scale since a very long time. From political slogans to rivalry and cheap ads, you can see a lot of demeaning things around the city of Karachi. The ‘Meri Shaan Mera Pakistan’ is a CSR initiative by EFU Life in collaboration with Commissioner Karachi Division to reclaim the walls of major public areas of the city through thematic wall art and aims to eradicate wall chalking and negativity on walls.
EFU Life, the leading life insurance provider in Pakistan is committed to serving the people of Pakistan and believes in giving back to the society through its various CSR initiatives.
The insurance giant inaugurated ‘Meri Shaan Mera Pakistan’ in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall beautification projects in Karachi, at Ayesha Manzil and NCC Sports Complex, the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East to make things even more exciting this year.
The campaign in all its spirit, rejoices the spirit of patriotism, and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of the campaign. A theme which many of us overlook at times in our daily lives.
Speaking at the inauguration ceremony, Mr.Taher G Sachak, MD & CEO, EFU Life said ‘I take this opportunity to thank Mr.Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment in partnering with us to make this project a success. He emphasized that we as Pakistani’s need to take ownership and responsibility for our country. There is a lot that we need to be proud of, and it’s important to bring forward the positive mind-set about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism, but the involvement of the youth, with active participation from the students of different universities to execute the project. He also added, that ‘the company is further exploring avenues of executing such projects in other parts of the country.
Mr.Ejaz Ahmed Khan, Commissioner Karachi commended this collaborative effort and stated ‘such beautification projects are essential for enhancing the aesthetic aspect of the city. Aga Khan Park is the third project that we have collaborated on with EFU Life and other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light.’
EFU Life has partnered with ‘Abdoz Arts’ on this project, an organization which aims to reclaim the public spaces of Pakistan through fine arts.