Though by now we all knew that Apple was working on it, the CEO Tim Cook mentioned to Bloomberg News that they are in fact working on self driving cars.
“We sort of see it as the mother of all AI projects,” Tim mentioned. “It’s probably one of the most difficult AI projects actually to work on.”
However, what is still in question here is the intent of the company for using this piece of tech. Are they looking towards making an automobile or just the piece of technology that others can adopt and use in their own initiatives.
Self driving cars have been a long lasting dream of Silicon Valley with other giants including Tesla and Google working on this since a long period of time. Entering this market after such a long pause sounds a bit troublesome to some expert analysts who have expressed their opinion that Apple is a bit late to the party that started some time back. Now whether they are able to make an impact or not, that is something only time will tell and only when we get to see the tech in real life.
Ever since Steve Jobs, the company according to some individuals have started losing control of its innovative nature and has thus started losing its public image according to others. But still it is a brand which is dear to many people across the planet. We hope that Apple is able to make dent in the universe of self driving cars with its project.